As part of deciZr’s initial launch suite, we’re introducing three AI-powered tools, each tailored to the real-world needs of insight professionals. Whether you’re working on innovation, packaging, or segmentation, these tools are designed to fit into the way your team already thinks and works – fast, flexible, and built for impact.

IdeaRiver is our innovation and NPD tool. It helps teams turn cultural trends into unique, on-brand concepts with speed and structure. From inspiration to validation, IdeaRiver makes ideation faster, sharper, and more creative.

The Workshop helps teams create and evaluate packaging that performs in the real world. It blends semiotic insight with industry-specific evaluation criteria, giving you the tools to stand out on shelf without losing strategic alignment.

MirrorLake brings your segments to life as interactive, conversational personas. It helps teams deepen understanding, spark fresh thinking, and test ideas in a more human, emotionally intelligent way.

Each deciZr tool is modular, collaborative, and designed to work the way strategy actually happens. More tools are already in development. If you’d like to find out more or discuss which tools are right for your needs, get in touch.